Much of the Via Spluga has been built along ancient mule tracks which still retain their original structures. The path is strongly characterized by historical, ethnographic and naturalistic features, against a backdrop of breathtaking landscapes.
The itinerary is organized in stages, with logistical support and information on the route.
Travellers can choose between two tailored proposals lasting five to seven days, including stays in hotel, luggage transportation between stages, provision of gourmet meals in the finest Italian culinary tradition and typical Swiss.
The Via Spluga was established 12 years ago, based on an idea from the Comunità Montana Valchiavenna, in support of an Interreg* project headed by the Valchiavenna Tourist Office. Through an exemplary and fruitful Italian-Swiss collaboration, the Via Spluga is now an established cross-border alpine hiking trail and a model tourist attraction that is well organised and respectful of the environment.
Laura oversaw the international project as Head of Sales & Marketing for the Valchiavenna Tourist Office. She played an active role in all dealing with public institutions in Italy and Switzerland to conceive and create the project.
She helped to design the itinerary, plan its commercial launch and marketing strategy. She led the negotiations and handled the agreements between the different stakeholders, including hotels, restaurants, public and private transports providers, town halls and other local public institutions. She also supported sales development for the project.
*European program to promote cooperation between European regions and the development of common solutions in the fields of urban, rural, coastal and economic development and environmental management