The Retreat at Blue Lagoon


Awarded in 2012 as one of National Geographic's "25 Wonders of the World" and located in a sprawling, 800-year-old lava field in the heart of the Reykjanes Peninsula in Iceland, Blue Lagoon has evolved from its infancy as a reservoir of geothermal runoff into a world of geothermal wonder.

Blue Lagoon has recently inaugurated the first-ever top luxury retreat in Iceland, encompassing an underground spa, 62 elegant guest suites and a restaurant.

The project promises to an unparalleled journey of relaxation, rejuvenation, and exploration.


The Retreat at Blue Lagoon / Our mission

The opening of Iceland’s first five-star hotel is a major and unmissable happening. LC BESPOKE organised, led and moderated workshops designed specifically for the top management team to structure the new resort’s marketing and branding strategy and to successfully help the hotel stand apart thanks to its strong positioning in the high-end international market.

LC Bespoke / Services provided

  • Concept development and positioning
  • Naming and Branding
  • Analysis, market research and trends in the international top-luxury travel market
  • Competitive Strategy